Authorized Reseller Program

Carry Bearly Defense in your store

Authorized resellers buy deeper than the public volume schedule — up to 65% off at volume — purchase tax-free with a valid resale certificate, customize product for their own brand, and are backed by our quality guarantee.

Reseller pricing

Discounts that grow as you reorder

Reseller pricing is set by the size of the order and by how many orders you have already placed in that same size band. Each band climbs on its own — buying in the 10+ band never uses up your position in the 100+ or 1,000+ bands.

Discount off MSRP by order size and by how many qualifying orders you have already placed in that band. Order size is counted across every product in the order.
Order size1st order2nd3rd4th5thCap
10 – 99 units20%25%30%35%40%40% off
100 – 999 units30%35%40%45%50%50% off
1,000 units or more50%55%60%65%65% off

Each step is five percentage points off MSRP — it does not compound. Once a band reaches its cap it stays there. The public volume schedule, open to everyone with no account, is 15% at 10+, 25% at 100+, 40% at 1,000+ per item — reseller pricing beats it at every band and every step. Reseller pricing is not combined with coupons, promotional codes or other offers. Customization charges, shipping and taxes are not discounted. All pricing is governed by the Authorized Reseller Agreement.

Tax-free purchasing

Buy for resale without sales tax

Before we can sell to you free of sales or use tax, we need a valid, current, properly completed resale or exemption certificate for each state in which you claim exemption — in Texas, the Comptroller's Form 01-339 or its successor.

A copy of a sales tax permit is not a certificate, and neither is a permit number, a W-9 or a business licence. Until a conforming certificate is on file, tax is charged on your orders. A certificate provided later applies to future orders only.

You remain responsible for collecting and remitting tax on your own resales. This is our purchasing policy, not tax advice — see § 10.7 of the Authorized Reseller Agreement.

Customization options

Our products can be customized for your business and customers

All customizations are available for an additional charge beyond the normal item price. The price of each custom feature varies. Some features are not available for all products, and customizations cannot impact the functionality of the products.

  • White Label

    You may choose to have our text, logos, and branding removed. This results in a cleanly constructed and highly functional product without any frills.

  • Custom Logo

    Your company logo or any other image you provide will be embedded into the product. This will typically be inset into the surface, but can be raised if you choose.

  • Custom Text

    Your website, business name, slogan, or any other text you choose. Text is limited to available space on the item. Smaller items will not allow as much text as larger items.

  • Textured Surface

    This provides a better grip and elegant appearance. This feature can only be applied to certain areas of each product. Texture can be light and blend into the item cleanly, or be larger to provide a better gripping surface.

  • Larger or Smaller Sizes

    We can alter the size of any item in our product line, within reasonable limits. Larger items take more materials and time to create, and will cost more.

Getting started

Test your market before you commit

Reseller Starter Pack

Our Reseller Starter Pack will provide you the essential Bearly Defense products to test your consumer market. You will receive at least 1 of each of our carbon fiber tools to resell to your customers.

FREE product samples

Our product samples will include examples of all of the features described above. Please contact us to request FREE product samples.

Request samples

Quality guarantee

We guarantee our carbon fiber tools will be free of manufacturing defects which affect the function of the item, or they will be replaced. If any carbon fiber tool is found to have a manufacturing defect within 1 year of purchase by an authorized reseller, and 90 days from the date of purchase by the final consumer, it will be replaced free of charge. This guarantee does not cover damage, wear and tear, normal use, or anything else affecting the item except an original manufacturing defect.

What you are stocking

  • Exceptional strength-to-weight ratio, allowing for maximum effectiveness while remaining lightweight and easy to carry
  • High temperature resistance, ensuring that our tools remain functional even in extreme conditions
  • Impact resistance, providing protection against potential threats and allowing our tools to withstand heavy use
  • Durability, guaranteeing that our products will remain effective and reliable over time
  • Weather resistant, standing up to the toughest outdoor conditions

We typically respond to your inquiry within 24 hours, and fulfill standard orders within a few days. Larger or custom orders may take additional time.

Apply

Become an authorized reseller

Sign in to apply.

Reseller pricing attaches to your account, so you will need one first.

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