Terms of Service — Bearly Defense

Effective Date: August 1, 2026 Service: Bearly Defense (bearlydefense.com) Operator: AideaMaker, Houston, TX

Bearly Defense is a product line and brand of AideaMaker. These Terms also govern the Bearly Nature and Bearly Wilderness sub-brands sold through the same store.

§ 1. Acceptance of Terms

By accessing or using bearlydefense.com (the "Site") or placing an order, you agree to these Terms of Service ("Terms"). If you do not agree with these Terms or any part of them, you must not use the Site or purchase any products.

These Terms form a binding agreement between you and AideaMaker ("we," "us," or "our"), the company that owns and operates the Bearly Defense store. They are the entire and exclusive agreement governing your use of the Site and supersede any prior terms.

These Terms apply however you obtained the product. They govern every Bearly Defense product regardless of where or how it was acquired — purchased on this Site, bought through our eBay store or any other online marketplace, purchased from any retailer, distributor, or reseller that carries our products, bought in person at a show, market, fair, or direct sale, or received as a gift, resale, or transfer from someone else. Purchasing, receiving, possessing, or using a Bearly Defense product constitutes your acceptance of these Terms as they apply to that product, whether or not you bought it from this Site, and whether or not you have ever created an account here. If you do not accept these Terms, do not use the product.

§ 2. Eligibility

You must be at least 18 years old to create an account or place an order. By using the Site, you represent and warrant that you are at least 18 years of age and that you have the legal capacity to enter into binding contracts in your jurisdiction.

You are responsible for ensuring that any product you purchase is legal to own, carry, or use in your state, county, city, or municipality. We reserve the right to refuse service, cancel orders, or limit quantities for any person, at any time, for any reason permitted by law.

§ 3. Accounts and Security

Registration. To place an order, you must create an account using a valid email address. You will receive a verification email; your account is not active until your email is verified.

Accuracy. You agree to provide accurate, current, and complete information when registering and to keep your account information up to date — including your shipping address, which affects product eligibility.

Security. You are responsible for maintaining the confidentiality of your password and for all activity under your account. You agree to notify us immediately if you suspect unauthorized access. We are not liable for losses arising from unauthorized use of your account, and we may disable any account at our discretion.

One account per person. You may not create multiple accounts to circumvent order restrictions, eligibility requirements, or any other policy.

§ 4. License to Use the Site

Unless otherwise stated, AideaMaker and/or its licensors own all intellectual property rights in the Site and the material on it. We grant you a limited, non-exclusive, non-transferable, revocable license to access and use the Site for the sole purpose of browsing products and placing lawful orders for personal, non-commercial use.

You may view and download Site content for your own personal use only. You must not:

Republish, sell, rent, sub-license, or commercially exploit material from the Site.
Reproduce, duplicate, copy, edit, or modify Site content except as expressly permitted.
Show or redistribute Site material in public except where expressly made available for redistribution.

§ 5. Acceptable Use

You agree to use the Site only for lawful purposes. You may not use the Site or any product purchased from it:

To harm, threaten, harass, or intimidate any person.
In violation of any applicable federal, state, or local law or regulation.
To circumvent or misrepresent your location, identity, or eligibility for a restricted product.
To place fraudulent orders or misrepresent your shipping address.
To transmit any virus, malware, spyware, worm, keystroke logger, or other malicious code.
To conduct any systematic or automated data collection (scraping, data mining, harvesting) without our express written consent.
To transmit unsolicited commercial communications, or for any marketing purpose, without our express written consent.
To attempt to gain unauthorized access to, interfere with, or exploit any vulnerability in the Site.
In any way that could damage the reputation or operation of Bearly Defense or AideaMaker.

We may suspend or terminate your account, block your access, or take other appropriate action if we reasonably believe you have violated this section.

§ 6. Cookies and Tracking Technologies

The Site uses cookies and similar technologies to operate core features (such as keeping you signed in and maintaining your cart), to recognize returning visitors, and to help us understand and improve the Site. By using the Site, you consent to our use of these technologies as described here and in our Privacy Policy. You can control cookies through your browser settings, but disabling them may affect Site functionality such as login and checkout.

Third-party content delivery. The Site loads web fonts from Google Fonts, a service provided by Google LLC. When your browser requests a font file from Google's content delivery network (CDN), Google's servers receive your IP address and browser information. This request is governed by Google's Privacy Policy, not ours. No personal information we collect is shared with Google as part of this request.

§ 7. Fees, Billing, and Payment

Pricing. All prices are listed in U.S. dollars. Prices are subject to change without notice; the price displayed at checkout is the price you pay.

Volume pricing. Quantity discounts are applied automatically at checkout. No code, account, application, or reseller status is required — volume pricing is available to every buyer on the same terms. Discounts are calculated per product, based on the quantity of that same item in your order:

10 or more of one item — 15% off that item
100 or more of one item — 25% off that item
1,000 or more of one item — 40% off that item

Quantities of different products are not combined for this purpose: ten of a single item qualifies, but one each of ten different items does not. The discount is applied as an adjusted per-unit price rounded to the nearest cent, and that adjusted price is what is displayed at checkout and charged. Volume pricing may apply in addition to a promotional code; where both apply, the promotional code is calculated against the already-discounted subtotal. We may revise these tiers at any time, and the tiers that govern your order are those displayed at checkout.

Promotional codes and discounts. We may issue promotional or discount codes from time to time. Any such code is subject to the conditions attached to it, which may include an expiration date, a minimum order amount, and a limit on the total number of times it may be redeemed. Unless expressly stated otherwise:

Only one promotional code may be applied to an order; codes cannot be combined or stacked.
A discount applies to the merchandise subtotal only and does not reduce shipping charges. Because sales tax is calculated on the merchandise subtotal after the discount is applied, a discount does reduce the sales tax charged on your order.
A fixed-amount discount is limited to the value of your merchandise subtotal and has no cash value, no surrender value, and cannot be redeemed for cash, refunded, or transferred.
We validate every code on our own servers at checkout. A code that has expired, been deactivated, reached its redemption limit, or does not meet its minimum order amount will not be applied.
We may modify, suspend, or discontinue any promotional code at any time, and may decline or reverse a discount obtained through error, duplication, or misuse.
If an order that used a promotional code is cancelled or refunded, the refund is limited to the amount actually paid.

Payment. All payments are processed through Stripe. By completing checkout, you authorize Stripe to charge your payment method for the total order amount, including any applicable taxes and shipping fees.

One-time purchases. Bearly Defense sells physical goods only. We do not offer subscriptions or recurring billing. Each order is a single, one-time transaction.

Taxes. Applicable sales tax is calculated and collected at checkout where required by law. Tax applies when either your shipping address or your billing address is in a state in which we are required to collect it. Where tax applies, it is calculated on the merchandise subtotal after any discount, plus shipping and delivery charges — the collecting state treats delivery charges as part of the taxable sales price of a taxable item. The tax shown at checkout is the amount charged.

Failed payments. If your payment is declined, your order will not be processed. You will need to retry with a valid payment method.

§ 8. Physical Goods, Made-to-Order, and Product Descriptions

Made to order. All Bearly Defense products are made after your order is placed. We do not maintain pre-built inventory. Typical dispatch time is 2–4 business days from order confirmation, though this may vary based on order volume, material availability, or other factors. Dispatch time is not a guaranteed delivery date.

Natural variation. Because products are manufactured individually, slight variations in finish, texture, or dimension may occur between units. These variations are inherent to the manufacturing process and do not constitute a defect.

Color accuracy. Colors shown in product photographs are representative. Due to differences in screen calibration, material properties, and production settings, the actual color of your item may differ from what you see on your screen. We do not guarantee exact color matches.

Product images. All product images are for illustrative purposes. Items shown alongside a product (for scale or context) are not included. Only the product described is included with each unit. The final product may differ slightly in appearance from the images shown.

Sizes and custom orders. Some products are offered in multiple sizes, and larger or custom versions may be available on request for an additional materials charge. Contact us through the form for a quote before ordering a custom variant.

§ 9. Shipping, Delivery, and Risk of Loss

Shipping charges. Unless otherwise stated, shipping charges are the responsibility of the buyer and are calculated at checkout. Where we offer combined shipping, multiple items purchased in a single order may be shipped together, and any duplicate shipping charges for the same shipment may be refunded.

Delivery estimates. Estimated delivery times provided at checkout are estimates only and are not guaranteed.

Risk of loss. Title and risk of loss pass to you upon our delivery of the package to the carrier. We are not liable for items lost or damaged in transit; claims for transit loss or damage are between you and the carrier. We will reasonably assist you in pursuing such a claim.

Reporting problems. If your item is damaged in transit, document and photograph the packaging and item and contact us promptly. If an order is not received, you must contact us within 14 days of the expected delivery date so we can begin an investigation.

§ 10. Returns, Refunds, and Product Warranty

30-day return of unused items. You may return an unused item purchased directly from the Site for a refund of the purchase price within 30 days of the date of receipt. Contact us through the contact form within that period with proof of purchase to request a return authorization before sending anything back.

What "unused" means. An item is unused if it is undamaged and unworn, has not been carried, deployed, installed, or put to its intended use, is complete with all parts and accessories supplied with it, and is returned in its original packaging where the item was supplied with packaging. An item that does not meet this standard is not eligible for a refund under this section.

You pay the shipping on a change-of-mind return. A refund of an unused item under this section covers the purchase price of the product only. Original outbound shipping charges are not refunded, and you pay the cost of returning the item to us. This applies to any return of an unwanted or unused item. The sole exception is a verified manufacturer defect (see immediately below), where we — not you — cover the shipping.

90-day defect warranty — no cost to you. If an item has a genuine manufacturing defect, contact us through the contact form within 90 days of the date of receipt with proof of purchase and a clear photograph showing the defect. Once we have verified the defect from that image, you do not pay any shipping — neither outbound nor return — and we will repair, replace, or refund the item at our reasonable discretion. This covers verified manufacturing defects only, evidenced by the photograph you provide. It does not cover accident, misuse, mishandling, normal wear, or a tip or point that breaks in use: our products have pointed tips, they are made of a polymer, and a tip can break with use — that is not a manufacturing defect, and the tip can be re-pointed by the owner (see the product care note). An item damaged for any of those reasons remains eligible under the 1-year any-reason replacement below.

1-year replacement — any reason. If an item breaks, is damaged, or becomes unusable for any reason within one (1) year of the date of receipt, we will replace it. This covers damage of any kind, including accidental damage. To request a replacement, contact us through the contact form with proof of purchase and photographs of the item. You pay the shipping for the replacement item, and, if we request it, you ship the original back to us at your own cost. The replacement item itself is free of charge. This is a warranty, not a discretionary courtesy, and it applies whether or not the item has a manufacturing defect.

These limits apply to returns only. The 30-day window, the unused condition, the buyer-pays-shipping rule, and the warranties above govern the return and replacement of products we have delivered to you. They do not affect the full refunds issued for cancelled or restricted-state orders under this section, § 11, and § 12, and they do not limit any right or remedy available to you under applicable law that cannot lawfully be excluded.

Direct purchases only. The return policy and the warranties in this section apply to orders placed on this Site. Products obtained through any other sales channel or marketplace (§ 18) are governed by that channel's own terms and by the warranty stated there, not by this section.

Transit damage. Damage occurring in shipping is governed by § 9 (Shipping, Delivery, and Risk of Loss).

Custom and personalized orders. All of our products are made after your order is placed, and we do not accept returns on the basis of dispatch delays. In addition, the 30-day return above does not apply to custom or personalized items — items produced to your own specification, such as custom text, a custom logo or engraving, a custom color, or a custom size — because they cannot be resold. Custom and personalized items are not returnable for change of mind or for incorrect size or color expectations. The 90-day defect warranty and the 1-year replacement above remain available for a custom item, on the same terms.

Restricted-state orders. If an order is placed for a product that cannot be shipped to your state under § 12, the order will be cancelled and a full refund issued to your original payment method.

§ 11. Order Acceptance and Cancellation

Your order is an offer to buy. We are not obligated to accept it and may decline or cancel any order, at any time before shipment, for reasons including but not limited to:

The shipping address is in a state where the ordered product is restricted (§ 12).
We suspect fraudulent activity, payment abuse, or misrepresentation of identity or address.
The product is unavailable or we are temporarily unable to fulfill it.
Any other reason within our lawful discretion.

Right to refuse service. We reserve the right to cancel or refuse service to anyone, at any time, for any reason or no reason. We may or may not provide a reason. If service is refused for a reason other than a violation of these Terms or the law, an appropriate refund may be provided at our sole discretion. If we cancel your order, you will receive a full refund to your original payment method. We are not liable for any consequential losses arising from an order cancellation.

§ 12. State-Based Sales Restrictions

Certain products sold on bearlydefense.com — including the Black Talon and other products designated as restricted — may not be legally sold, shipped to, or possessed in all U.S. states.

Eligibility check. Product eligibility is determined by your shipping address at checkout. By entering a shipping address and completing checkout, you represent that it is your true and accurate shipping destination.

Restricted orders. If your shipping address is in a state where an ordered product is restricted:

Your order will be cancelled before shipment.
A full refund will be issued to your original payment method.
You will be notified by email.

Your responsibility. State restriction lists are maintained to the best of our knowledge and are subject to change as laws change. It remains your responsibility to verify that any product you purchase is legal in your jurisdiction before placing an order. A completed purchase is not a legal opinion on the lawfulness of possession in your location.

§ 13. Lawful Use of Regulated Products

Intended use. Products in the Bearly Defense line are sold as lawful everyday-carry (EDC) utility and personal-safety tools, intended for lawful personal use only. They are designed, built, and marketed for lawful utility and ethical, defensive use — never as offensive weapons.

Your responsibility. Laws governing the carry, possession, and use of tools and self-defense implements vary by state, county, and municipality. You are solely responsible for knowing and complying with all applicable laws in the places where you purchase, carry, transport, or use any product purchased from this Site. Bearly Defense and AideaMaker make no representation that any product is legal for any specific use or in any specific jurisdiction, and nothing on the Site is legal advice.

Prohibited use. You may not purchase or use any product from this Site for any unlawful purpose, to harm any person, or in violation of any applicable law. Violation of this section is grounds for immediate account termination and may be reported to relevant authorities. See our Legal & Compliance page for detailed product-classification information.

Assumption of risk — you are responsible for what is done with the product. You are entirely responsible for your use of any Bearly Defense product, and for the use of any product you give, lend, resell, or otherwise transfer to another person. These products can cause serious bodily injury, death, or damage to property — whether used intentionally, carelessly, or entirely by accident. That potential is inherent in what these products are, and you accept it when you acquire one.

To the fullest extent permitted by law, Bearly Defense and AideaMaker are not responsible or liable for any injury, death, loss, or property damage arising out of the possession, carry, transport, handling, storage, use, or misuse of any product — by you or by any other person, and whether the harm is intentional, negligent, or accidental. This applies to harm to you, to any other person, and to any property.

It is your responsibility, and the responsibility of anyone who uses the product, to use it safely, sensibly, and in accordance with the law. That includes storing it securely and out of the reach of children and of anyone not permitted to possess it, keeping it away from any person who cannot handle it safely, using it only for lawful purposes, and knowing and following the laws that apply wherever you carry or use it. Nothing in this section limits any right you may have that cannot be waived under applicable law.

§ 14. Wholesale and Reseller Orders

Bulk and reseller orders are welcome, and we can produce custom colors and engravings on many products. All orders are placed through the reseller's online account on this Site; questions go through the contact form. For wholesale pricing or a custom run, apply for a reseller account or contact us through the form and choose the Wholesale topic.

Approved resellers sign a separate Authorized Reseller Agreement and are also bound by the reseller-specific supplemental terms in § 31 below, which apply only to holders of an authorized reseller account.

§ 15. Intellectual Property

All content on the Site — including product names, descriptions, photographs, graphics, logos, and design files — is the property of AideaMaker or its licensors and is protected by U.S. and international intellectual property laws.

Bearly Defense is an AideaMaker brand (aideamaker.com). The Bearly bear-over-water mark and the "Bearly Defense," "Bearly Nature," and "Bearly Wilderness" names are brand marks of AideaMaker.

Nothing in these Terms grants you any ownership right or license in any intellectual property beyond the limited use license in § 4.

§ 16. User-Submitted Content

If you submit any material to us — for example, through the contact form or in any review, message, or communication ("your content") — you grant AideaMaker a worldwide, non-exclusive, royalty-free license to use, reproduce, adapt, and act on that content for the purpose of operating the Site and responding to you. Your content must not be unlawful, infringe any third party's rights, or be capable of giving rise to legal action. We may remove or decline to act on any submitted content at our discretion and do not undertake to monitor submissions.

§ 17. Privacy and Data

Your use of the Site is also governed by our Privacy Policy, which is incorporated into these Terms by reference. By using the Site, you consent to our collection and use of data as described in that policy.

We collect only the personal information necessary to process your order and manage your account (name, email address, shipping address, and payment confirmation from Stripe). We do not sell your personal information.

§ 18. Third-Party Services

Stripe. Payment processing is handled by Stripe, Inc. Your payment information is transmitted directly to Stripe and is not stored on our servers. By completing a purchase, you also agree to Stripe's Terms of Service and Privacy Policy.

Email delivery. Transactional emails (verification, order confirmation, password reset, dispatch and cancellation notices) are delivered through a third-party email service. We do not use these services to send marketing email without your explicit opt-in.

Shipping carriers. Delivery is performed by third-party mail carriers. We are not responsible for the acts, omissions, or policies of any third-party service provider.

Affiliated sales channels. Our products may also be listed for sale through affiliated sales channels and marketplaces. When an order originates from or is fulfilled through such a channel, that channel's own terms, fees, and policies may also apply to your purchase, in addition to these Terms. Product availability, pricing, and inventory are synchronized across channels on a best-effort basis and may differ momentarily between them.

Artificial intelligence. Some product descriptions, support responses, and other content on the Site may be generated or enhanced with the assistance of AI and large language model (LLM) tools. AI-assisted content is reviewed before publication, but may contain inaccuracies, errors, or omissions. Nothing generated by AI on this Site constitutes legal, safety, medical, or professional advice. We do not use AI to make autonomous decisions about individual orders, account eligibility, or refund approvals; such decisions are made or confirmed by a human.

§ 19. Communications and Transactional Email

Transactional email only. By creating an account or placing an order, you consent to receive transactional emails necessary to operate your account and fulfill your order, including:

Email address verification upon registration.
Order confirmation after a successful purchase.
Shipping or dispatch notification.
Password reset emails when requested.
Order cancellation notices, including restricted-state cancellations.

No unsolicited marketing. We will not send you promotional or marketing email without your explicit opt-in consent, separate from account creation. Opting in to marketing is not required to create an account or make a purchase.

Newsletter. If you sign up for our newsletter, you consent to receive periodic marketing emails. You may opt out at any time by using the unsubscribe link included in every marketing email we send, or by contacting us through the form at bearlydefense.com/contact.

Unsubscribe from transactional email. Transactional emails are required for account and order operations and cannot be individually unsubscribed from while your account is active. If you wish to stop all email communications, you may request account closure through the contact form at bearlydefense.com/contact. Account closure requests are processed manually; you will be notified by email when your account has been closed.

§ 20. Disclaimer of Warranties

EXCEPT FOR THE EXPRESS PRODUCT WARRANTY IN § 10, THE SITE AND ALL PRODUCTS ARE PROVIDED "AS IS" AND "AS AVAILABLE". TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW, AIDEAMAKER DISCLAIMS ALL IMPLIED WARRANTIES, INCLUDING BUT NOT LIMITED TO THE IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT. THE ONLY EXPRESS WARRANTY WE GIVE ON A DELIVERED PRODUCT IS THE PRODUCT WARRANTY IN § 10, WHICH CONSISTS OF THE 90-DAY DEFECT WARRANTY AT NO COST TO YOU AND THE 1-YEAR ANY-REASON REPLACEMENT WHERE YOU PAY SHIPPING AND, IF WE REQUEST IT, SHIP THE ORIGINAL BACK TO US. YOUR REMEDIES IN RESPECT OF A DELIVERED PRODUCT ARE THE 30-DAY RETURN OF AN UNUSED ITEM AND THAT § 10 PRODUCT WARRANTY, ALL ON THE TERMS AND SUBJECT TO THE LIMITS STATED IN § 10. THIS DISCLAIMER DOES NOT AFFECT THE REFUNDS EXPRESSLY PROMISED FOR CANCELLED OR RESTRICTED-STATE ORDERS IN § 10, § 11, AND § 12.

WE DO NOT WARRANT THAT THE SITE WILL BE UNINTERRUPTED, ERROR-FREE, OR FREE OF VIRUSES OR OTHER HARMFUL COMPONENTS, OR THAT PRODUCT IMAGES EXACTLY REPRESENT THE FINISHED PRODUCT IN COLOR OR FINISH.

Nothing on the Site constitutes legal, safety, medical, or other professional advice. If you require advice on the legality or safe use of any product, consult an appropriate licensed professional.

§ 21. Limitation of Liability

TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW, IN NO EVENT SHALL AIDEAMAKER, ITS OFFICERS, DIRECTORS, EMPLOYEES, OR AGENTS BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, INCLUDING BUT NOT LIMITED TO LOSS OF PROFITS, LOSS OF DATA, OR PERSONAL INJURY, ARISING OUT OF OR RELATED TO YOUR USE OF THE SITE OR ANY PRODUCT PURCHASED THROUGH IT, EVEN IF WE HAVE BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

OUR TOTAL LIABILITY TO YOU FOR ANY CLAIM ARISING OUT OF OR RELATED TO THESE TERMS OR YOUR USE OF THE SITE SHALL NOT EXCEED THE AMOUNT YOU PAID TO US IN THE TRANSACTION GIVING RISE TO THE CLAIM, OR ONE HUNDRED U.S. DOLLARS ($100.00), WHICHEVER IS GREATER.

SOME JURISDICTIONS DO NOT ALLOW CERTAIN LIMITATIONS OF LIABILITY. IN SUCH JURISDICTIONS, OUR LIABILITY IS LIMITED TO THE MAXIMUM EXTENT PERMITTED BY LAW. NOTHING IN THESE TERMS EXCLUDES OR LIMITS LIABILITY THAT CANNOT LAWFULLY BE EXCLUDED OR LIMITED, INCLUDING LIABILITY FOR DEATH OR PERSONAL INJURY CAUSED BY OUR NEGLIGENCE OR FOR FRAUD.

§ 22. Indemnification

You agree to indemnify, defend, and hold harmless AideaMaker and its officers, directors, employees, agents, and successors from and against any claims, damages, losses, liabilities, costs, and expenses (including reasonable attorneys' fees) arising out of or relating to:

Your use of the Site or any product purchased from it.
Your violation of these Terms or any applicable law.
Your misrepresentation of your shipping address, eligibility, or identity.
Any claim by a third party arising from your possession or use of a product purchased through the Site.

§ 23. Protection of Officers and Employees

You accept that, as a limited liability company, AideaMaker has an interest in limiting the personal liability of its officers, directors, and employees. You agree not to bring any claim personally against AideaMaker's officers, directors, or employees in respect of any losses you suffer in connection with the Site or any product. The limitations of warranties and liability in these Terms protect AideaMaker's officers, directors, employees, agents, parent company, subsidiaries, successors, assigns, and sub-contractors as well as AideaMaker itself.

§ 24. Reasonableness

By using the Site, you agree that the exclusions and limitations of liability set out in these Terms are reasonable in light of the nature of the Site and the products offered. If you do not consider them reasonable, you must not use the Site.

§ 25. Governing Law and Disputes

These Terms, and all other policies posted on the Site, are governed by and construed in accordance with the laws of the State of Texas, without regard to its conflict-of-law principles.

Informal resolution. Before initiating any formal dispute, you agree to contact us through the form at https://bearlydefense.com/contact and give us 30 days to attempt to resolve the issue informally.

Arbitration. If informal resolution fails, any dispute, claim, or controversy arising out of or relating to these Terms or your use of the Site shall be resolved by binding arbitration administered in Bexar County, Texas (San Antonio), before a single arbitrator, under the rules of the American Arbitration Association (AAA). The arbitrator's decision is final and binding, and judgment may be entered in any court of competent jurisdiction.

Class action waiver. You agree that any dispute will be resolved on an individual basis and not as part of a class action, collective action, or representative proceeding.

Small claims exception. Notwithstanding the above, either party may bring an individual claim in small claims court in Bexar County, Texas, if the claim qualifies.

One-year limitation. Any claim arising out of or relating to these Terms, the Site, or any product purchased from us must be brought within one (1) year after the claim arises, or it is permanently barred, to the extent permitted by applicable law.

§ 26. Changes to Service or Terms

We may update these Terms at any time. When we do, we will update the Effective Date at the top of this page, and the revised Terms apply to use of the Site from the date of posting. Continued use of the Site after a change constitutes acceptance of the revised Terms. We encourage you to review these Terms periodically.

We may also modify, suspend, or discontinue any product, feature, or the Site itself at any time without liability.

§ 27. Assignment

We may transfer, sub-contract, or otherwise deal with our rights and obligations under these Terms without notifying you or obtaining your consent. You may not transfer, sub-contract, or otherwise deal with your rights or obligations under these Terms.

§ 28. Severability and Waiver

If any provision of these Terms is found to be invalid, illegal, or unenforceable, that provision will be limited or eliminated to the minimum extent necessary, and the remaining provisions will continue in full force and effect.

Our failure to enforce any right or provision of these Terms does not constitute a waiver of that right or provision.

§ 29. Entire Agreement

These Terms, together with our Privacy Policy and any additional policies we post, constitute the entire agreement between you and AideaMaker regarding your use of the Site and supersede all prior agreements, understandings, or representations on the same subject matter.

§ 30. Contact and Business Address

For all support, orders, refund requests, and general inquiries, please use the contact form at:

https://bearlydefense.com/contact

We do not publish a support email address for this store; the contact form is the fastest and only supported way to reach us about your account or order.

Registered business address (for formal legal notices only):

AideaMaker 10685-B Hazelhurst Dr. #38673 Houston, TX 77043 https://www.aideamaker.com

§ 31. Reseller-Specific Supplemental Terms

These terms apply only to holders of an active Authorized Reseller account ("you," "Reseller") who have signed our Authorized Reseller Agreement (the "Agreement"). They add operational and procedural detail to the Agreement. Where a term in these supplemental terms conflicts with the signed Agreement, the signed Agreement governs. Consumers who buy from the Site directly are not bound by this section — §§ 1–30 above continue to govern all consumer purchases.

Published at bearlydefense.com/terms/reseller. We may amend these supplemental terms from time to time; material changes take effect 30 days after we notify you in writing (email to your reseller-account address is sufficient).

31.1 Orders and acceptance

All orders go through your online reseller account. sales@bearlydefense.com is for questions and support only, not for placing orders.
No order is binding until we accept it in writing — order confirmation on your account or by email. Silence, taking of payment, order receipt, and checkout completion are not acceptance. We may accept an order in whole or in part or decline it for any lawful reason.
Your terms are rejected. Any additional or conflicting term in your PO, portal, vendor onboarding pack, or supplier code has no effect.
Made to order. Products are produced after an order is accepted. Lead times are estimates only and are not of the essence.
Order changes after acceptance require our written consent. Customized, white-label, or personalized orders are non-cancellable and non-returnable once accepted (subject to the 24-hour deposit-order cancellation window in § 31.4).

31.2 Ladder mechanics and anti-splitting

Discount ladders are per item (10 / 100 / 1,000 of the same product), independent per tier, and capped at 20/25/30/35/40% (Tier 1), 30/35/40/45/50% (Tier 2), and 50/55/60/65% (Tier 3).
Aggregation. Orders from you and your affiliates placed within any rolling 30-day period are treated as a single order for tier and step purposes; we may issue a true-up invoice or credit to reconcile pricing.
One step per tier per calendar month, regardless of number of orders.
Ladder dormancy reset. No qualifying order in a tier for 12 consecutive months resets that tier's step to 1.
Anti-padding. A qualifying order requires acceptance, payment in cleared funds, shipment, and no post-shipment cancellation, return, chargeback, or reduction below the tier threshold. A subsequent reduction voids the earned step retroactively and re-prices the order.
No pooling, brokering, or resale of the ladder. You may not order for another reseller's account or share your reseller pricing with any third party.
We may reclassify. If we determine an order was structured to accelerate ladder advancement, we may re-aggregate, re-price, invoice the difference, roll back steps, and treat the structuring as a breach.

31.3 MSRP is a pricing policy (not a contract obligation)

We publish an MSRP schedule. Selling below MSRP is grounds for suspension or termination of your reseller pricing — it is not, on its own, a breach that owes us liquidated damages.
Anti-circumvention. The MSRP policy is measured against the net effective price actually paid by the consumer. Coupons, BOGO offers, bundles, gift-with-purchase, loyalty points, marketplace-funded discounts, and any other device that reduces the net price below MSRP are treated as violations of the policy.
First-order 10% promo stacks with your ladder discount, once, on your first qualifying order.

31.4 Deposits, completion, ETA, and forfeiture (orders of 100+ units)

25% deposit at order placement, calculated on units + customization (excluding shipping and tax). We will not schedule production until deposit clears.
24-hour cancellation window after our written delivery-ETA notice: full refund. After that, the deposit is non-refundable except where we decline the order or we miss our own ETA badly (below).
Completion = produced, packed, and ready for dispatch at our facility. We declare completion by written notice. Balance is due within 14 days of completion; if unpaid, the order is cancelled and the deposit is forfeited automatically.
ETA Overrun. If completion has not occurred by 30 days past the current ETA, or 90 days past the first ETA (the "outside date"), or after we issue 2 revised ETAs, you may cancel for a full deposit refund. Force majeure tolls the outside date up to 60 days aggregate. Refund within 10 business days.
Anti-serial cancellation. Two cancellation-window cancellations in any rolling 12 months lets us tighten your terms — non-refundable deposits, up to 100% deposit, declined orders, or suspended reseller pricing.

31.5 Payment terms detail

Deposit + balance on delivery. No Net 30 unless we specifically extend credit in writing.
Payment is unconditional — no set-off, counterclaim, deduction, or withholding.
Late charges at 1.5%/month (18%/yr) or the legal maximum, whichever is lower, plus reasonable costs of collection.
Purchase-money security interest — you grant us a PMSI in all products supplied on credit, in their proceeds, and in the accounts arising from their resale, until paid in full.
Chargebacks for conforming, delivered orders are a breach.
Taxes. You provide a valid, current, properly completed Texas Form 01-339 (or state equivalent) before any tax-free purchase. A copy of a permit is not a certificate. Without a valid certificate on file, we charge and remit sales tax on the order. You are solely responsible for collecting and remitting tax on your own resales in every state you have nexus.

31.6 Shipping, title, risk, inspection

We pay outbound shipping on orders over $35. Under $35, you pay outbound.
On any return, you pay return shipping and reimburse the original outbound — except on a verified defect claim under the guarantee, where we pay both ways.
FOB origin. Title and risk pass to you on delivery to the carrier, subject to our PMSI until paid in full. Transit-loss claims are between you and the carrier.
Inspect and report shortage, over-ship, mis-ship, or visible non-conformity within 10 business days with photos. No returns without our authorization.

31.7 Warranty pass-through and claims procedure

Pass the guarantee (Agreement § 8) through to the consumer accurately and without enlargement, in the form we supply. You may not restate it in your own words or describe it as a warranty of merchantability, fitness, protection, or safety.
Claims handling. You handle consumer claims in the first instance, obtain proof of purchase and a clear photograph of the claimed defect, and submit valid claims to us with that evidence. We determine whether a claim is a defect covered under the 90-day guarantee. Replacement is our sole obligation for a defect claim.
1-year any-reason replacement — you handle intake and forward to us; buyer pays shipping on the replacement and, if we ask, ships the original back at their cost.
Tip carve-out (defect only). Our products have pointed polymer tips. A tip that chips or breaks in use is not a manufacturing defect — but that damage is still covered under the 1-year any-reason replacement.
Products not purchased from us, de-branded units, and altered units carry no guarantee.
No broader promise. Any warranty or promise you give beyond our stated guarantee is yours alone and you indemnify us for it.

31.8 Trademark and marks license

We grant you a limited, non-exclusive, non-transferable, non-sublicensable, royalty-free, revocable license to use our marks solely to advertise and resell genuine products in the US.
Use marks exactly as supplied. No modification, recoloring, cropping, rotation, combination, translation, plural, possessive, or verb use. No mark as part of your business name, entity name, domain, subdomain, social handle, app name, or store name.
No registration or challenge. Don't apply to register our marks or any confusingly similar mark; don't challenge our ownership.
No keyword bidding on our marks in paid search or ads without our written consent.
We may require prior approval of your advertising, packaging, signage, and listing copy that carries our marks.
Enforcement. Notify us of infringement or counterfeits; we have sole right to enforce.

31.9 Product description, prohibited vocabulary, no invented claims

Use our approved copy substantially as supplied. Do not add to, embellish, or reinterpret it.
The manufacturing process is confidential. You may not describe, characterize, name, imply, speculate about, or otherwise refer to how we make the products, in any medium, whether the reference is accurate or not. If a reference is unavoidable, the only permitted phrasing is that the products are produced by our own manufacturing process in the US. This is a non-negotiable brand rule; no carve-outs.
No invented capability claims ("undetectable," "guaranteed to stop X," penetration/protective/defensive/medical claims) beyond what our approved copy expressly states.
No legality claims. Do not tell any consumer that a product is lawful in any specific jurisdiction. Reproduce our compliance framing as supplied: it is a shipping policy, not legal advice.
We may require correction or removal of non-compliant material within 3 business days of notice.

31.10 No reverse engineering, no derivatives, no manufacture

Do not reverse-engineer, decompile, disassemble, scan, measure, digitize, mold, cast, or otherwise reproduce the products or their geometry or trade dress.
Do not create or acquire drawings, models, files, molds, dies, tools, or fixtures derived from our products.
Do not manufacture or source competing copies, derivatives, or colorable imitations.
Survives indefinitely after this Agreement ends.

31.11 Product integrity and packaging

Sell products only in the condition and configuration we supply.
Do not modify, machine, finish, sharpen, coat, paint, dye, heat, cut, drill, or otherwise alter any product, or sell any product that has been altered.
Do not remove, obscure, or alter markings (marks, model or lot IDs, country of origin, safety/care statements) except where the Agreement expressly requires de-branding on run-off.
Sell in our original packaging with all inserts, care notes, and documentation intact, unless we approve alternative packaging in writing.
Store products in clean, dry, secure conditions, away from heat, chemicals, and direct sunlight, and secured against theft and access by minors.
No counterfeits or commingling. Do not stock or sell any counterfeit, imitation, or unauthorized product bearing our marks.

31.12 Restricted-jurisdiction schedule (mirror obligation)

We publish a product-by-product restricted-state schedule. You must apply the same restrictions to your own sales — no listing, offering, shipping, or delivering a restricted product into a restricted jurisdiction.
California, New York, and Delaware currently exclude the entire Defense line (undetectable-knife and composite-knuckle statutes). Additional per-product exclusions may apply; check the current published schedule.
Controls you must implement: ship-to address screening at checkout, listing suppression where the channel supports it, refusal and refund of any order that would breach the schedule, records sufficient to demonstrate compliance.
Updates. Implement schedule changes within 10 business days of notice, or immediately if we mark the change urgent. Check the published schedule at least monthly.
Floor, not ceiling. The schedule is where we choose to ship; you remain independently responsible for federal, state, county, and municipal law wherever you sell. It is not legal advice.

31.13 Age, eligibility, prohibited purchasers, export

18+. Do not sell, deliver, or transfer any product to anyone under 18. Verify age at point of sale by a method reasonable for the channel.
No sale to any person prohibited by law from possessing the product, or who indicates an unlawful intended use.
US only. No export outside the 50 states + DC. Comply with US export-control and economic-sanctions laws.
Anti-corruption. Comply with the US Foreign Corrupt Practices Act.
Notify us within 3 business days of any governmental inquiry, subpoena, seizure, or enforcement action; any injury / death / property damage claim; any recall or safety notice; and any change in law materially affecting sales in any jurisdiction where you sell.

31.14 Sales channels and sub-distribution

Sell only through channels we approve in writing. Provide us your intended-channel list before your first order and keep it current.
Third-party marketplaces require our prior written consent — Amazon, eBay, Walmart Marketplace, Etsy, Temu, Shein, TikTok Shop, Facebook Marketplace, Instagram Shopping, Mercari, Poshmark, Wish, AliExpress, Alibaba, Newegg, and similar or successor services. Consent is specific to the named marketplace and storefront.
Your own website operated under your name and domain is fine, provided the site complies with these terms and the domain contains no mark of ours.
Sell to consumers only. No sub-distribution, no other resellers, no wholesalers, no drop-ship networks, no buying groups.
Anti-diversion. Take reasonable steps to prevent diversion. We may impose per-consumer quantity limits on written notice.
Correction window. Take down or fix a non-compliant listing within 24 hours of notice; each subsequent day is a separate breach.

31.15 Complaints, incidents, recalls

Report every consumer complaint about safety, condition, or performance within 3 business days.
Report incidents immediately — anything alleged to have caused injury, death, or property damage — and preserve the product and related evidence.
Cooperate fully with any recall, withdrawal, stop-sale, or safety notice we initiate. Cease sale of affected products immediately.
No unilateral recall or public safety notice without notifying us first, except where immediate action is required by law.

31.16 Confidentiality

This Agreement, our pricing (ladder, steps, quotations, carve-out authorizations), product roadmaps, and all information about our manufacturing process, technology, equipment, tooling, materials sourcing, and production know-how are confidential.
Use confidential information only to perform the Agreement; don't disclose it except to your own employees and professional advisers who need to know it.
Obligations continue 5 years after run-off ends, and indefinitely for trade-secret information including our manufacturing process.

31.17 Insurance detail

Throughout the term and for 3 years after, carry Commercial General Liability (including products/completed-operations and contractual liability) of at least $1M per occurrence / $2M aggregate, plus $1M umbrella, plus workers' comp at statutory limits where applicable, with insurers rated A- VII or better by AM Best.
Name Speculum Anima LLC d/b/a AideaMaker and its members, managers, officers, directors, and employees as additional insureds for your sale and distribution of the products. Policies primary and non-contributory with respect to any insurance we hold, with a waiver of subrogation in our favor to the extent permitted by law.
Certificate on request and on renewal. Notify us within 5 business days of any cancellation, non-renewal, or material reduction in cover.

31.18 Termination consequences and run-off

Effect on outstanding orders. On termination we may cancel, suspend, or fulfill any accepted but unfulfilled order. Customized, white-label, or personalized products already in production remain payable in full.
No new orders after termination. Reseller pricing ceases immediately.
Run-off period. You may sell remaining inventory only to consumers, one transaction at a time, through authorized channels, at MSRP or above. No sale pricing, no clearance, no bulk exit, no wholesale, no auction, no export, no transfer to affiliates, secured creditors, trustees, or assignees.
Inventory reporting. Certified opening inventory statement within 10 business days of the trigger date. Monthly certified run-off reports until inventory hits zero.
Deemed depletion. If you miss reports, obstruct audit, or materially misreport, we may declare inventory deemed depleted — the marks license terminates, and remaining units must be sold to us, de-branded, or destroyed.
Optional repurchase. We may (but need not) elect to repurchase remaining resalable inventory at what you paid us.

31.19 Audit rights

Records. Keep complete, accurate, contemporaneous books, POS/e-commerce records showing net effective price per sale, marketplace and channel reports, advertising, MSRP carve-out authorizations, ship-to addresses, age-verification records, resale certificates, and consumer complaint records. Retain 4 years after the later of the transaction and end of the run-off.
Audit. We (or an independent auditor) may, on 5 business days' notice, during normal business hours, no more than twice in any 12-month period absent suspected breach, inspect your records, premises, storage, and listings. On suspected breach, 1 business day's notice and as often as reasonably necessary.
Test purchases and monitoring are permitted. Evidence so obtained is admissible.
Audit costs. Each side bears its own, unless the audit reveals a 3%+ underpayment or a material breach of the pricing, marks, product-description, no-reverse-engineering, product-integrity, restricted-jurisdiction, or channel provisions — in which case you reimburse our reasonable audit costs.
Obstruction is a breach and, during run-off, triggers deemed depletion.

31.20 Indemnification (detail)

You indemnify, defend, and hold harmless us and our members, managers, officers, directors, employees, agents, affiliates, successors, and assigns from any claim arising out of or relating to: your breach of the Agreement or these supplemental terms; your sale, description, storage, or handling of any product; any statement or claim you make beyond our approved copy or beyond the guarantee; your alteration, repackaging, de-branding, or commingling of products; your violation of any law or third-party right; any tax assessed against us arising from your resale certificates or tax handling; acts of your personnel or fulfillment providers; and any claim by a consumer or third party arising from possession or use of a product you sold, except to the extent the claim arises solely from an original manufacturing defect for which we are responsible under § 8 of the Agreement.

You may control the defense with counsel reasonably acceptable to us; you may not settle in any way that admits our liability or affects our reputation without our written consent. Your indemnity obligations are not subject to the liability cap.

31.21 Limitation of liability (detail)

TO THE FULLEST EXTENT PERMITTED BY LAW, WE WILL NOT BE LIABLE TO YOU FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY, OR PUNITIVE DAMAGES, OR FOR ANY LOSS OF PROFIT, REVENUE, BUSINESS, GOODWILL, DATA, OR OPPORTUNITY, OR THE COST OF SUBSTITUTE GOODS, however caused and on any theory of liability, even if advised of the possibility and even if a limited remedy fails of its essential purpose. OUR TOTAL AGGREGATE LIABILITY WILL NOT EXCEED THE TOTAL AMOUNT YOU PAID US FOR THE SPECIFIC PRODUCTS GIVING RISE TO THE CLAIM IN THE 12 MONTHS BEFORE THE EVENT. Your sole and exclusive remedy for any defective product is the replacement remedy in the guarantee. These limitations apply to us only and do not limit your liability under the indemnity or for reverse-engineering breaches. Nothing here excludes liability that cannot lawfully be excluded (fraud, personal injury from negligence).

31.22 Force majeure

Neither of us is liable for any failure or delay in performance (other than payment) to the extent caused by an event beyond our reasonable control — act of God, fire, flood, hurricane, earthquake, epidemic or pandemic and any resulting government measure, war, terrorism, civil unrest, embargo, sanction, act of government or regulator, change in law making performance unlawful, labor dispute, utility or telecom failure, cyber-attack, and material or transportation shortage. Give prompt written notice and mitigate. If a force-majeure event continues more than 90 consecutive days, either side may terminate the affected orders. Force majeure never excuses compliance with the pricing, marks, product-description, no-reverse-engineering, product-integrity, restricted-jurisdiction, or channel rules.

31.23 Notices (procedure)

Every notice must be in writing, in English, sent by personal delivery, overnight courier, certified mail with return receipt, or email to the designated notice address (with a confirming copy by courier or certified mail within 2 business days for email). Legal notices to us must go by certified mail, return receipt requested, signature required, to Speculum Anima LLC, 8407 Glen Breeze, San Antonio, TX 78239. Email is not accepted for legal notices. Routine communications (order acceptance, invoices, schedule updates, brand-guideline updates, MSRP notices, correction requests, carve-outs) may be by email to operational addresses.

31.24 Dispute resolution (procedure)

Informal resolution first. Before starting any proceeding, give written notice describing the dispute and negotiate in good faith for 30 days (except for equitable relief or unpaid amounts).
Governing law: Texas. Exclusive venue: state and federal courts in Bexar County, Texas. No arbitration.
Attorneys' fees. The prevailing party recovers reasonable attorneys' fees, expert fees, and costs.
Jury waiver and class-action waiver. Both waived to the fullest extent permitted by law.
Limitation period. Any claim must be brought within 2 years after it accrues (except for our claims on non-payment, indemnity, reverse-engineering, marks misuse, prohibited product claims, or confidentiality).
Equitable relief. We are entitled to seek temporary, preliminary, and permanent injunctive relief for breaches of the pricing, marks, product-description, no-reverse-engineering, product-integrity, restricted-jurisdiction, channel, or confidentiality rules, without posting bond and without proving actual damages.

31.25 Assignment, change of control, entire agreement

No assignment by you without our prior written consent; any purported assignment is void. A change of control (more than 50% voting equity, merger, sale of substantially all assets, receivership) counts as an assignment.
We may assign to any affiliate or successor by merger, reorganization, or sale, without your consent.
Independent contractors. Not a franchise, business opportunity, partnership, joint venture, agency, or fiduciary relationship. No franchise fee, no exclusive territory, no minimum purchase commitment.
Entire agreement. The signed Authorized Reseller Agreement, these supplemental terms, and our written order acceptances are the entire agreement. No oral amendment, no course of dealing, and no usage of trade amends the Agreement. We may update these supplemental terms on written notice; you may terminate the Agreement if you object to a material change.
Severability, reformation, antitrust and usury savings. Standard — an invalid provision is severed or reformed to the maximum lawful extent, and no clause is intended to require anything unlawful.

31.26 Representations (each order)

You represent and warrant, on the effective date and on each order, that: you are duly organized, validly existing, and in good standing; you have full authority to enter and perform this Agreement; the person signing is authorized to bind you; this Agreement does not conflict with any other obligation; you hold all licenses and permits required for your business; you are not insolvent; all information you gave us is true, accurate, and complete; you maintain the required insurance; and neither you nor any of your principals is debarred, suspended, sanctioned, or on any US restricted-party list.

Reseller supplemental terms — added 2026-08-13 to support the plain-English rewrite of the Authorized Reseller Agreement. These terms apply only to reseller accounts and do not change the consumer terms in §§ 1–30. The TERMS_VERSION hash-pin computed by src/lib/terms-acceptance.ts will change when this file is saved; that is expected — consumer checkouts will simply record the new hash from the moment the change goes live.