About Bearly Defense

Bearly serious.
Unbearably tough.

We design and make durable, useful gear in the USA — from lawful self-defense tools to outdoor and water accessories. One workshop, one grizzly mascot, three brands.

Who we are

A small USA workshop with a big bear attitude

We design and make durable, useful gear right here in the United States — from lawful self-defense EDC tools to outdoor and water accessories — and ship it to your door by mail.

We keep the marketing light and the engineering serious. Materials, safety, and legal compliance get our full attention; the bear puns are just how we say hello. Every item is engraved with the same black bear-over-water mark you see in our logo.

One catalog, three brands. Whether you're after a lawful everyday-carry tool, a keychain that floats, or a rugged mount for the water — it's all made in the same shop, by the same people, to the same standard.

Bearly DefenseThe angry grizzly Bearly Defense emblem
USA
Made & shipped from the United States
3
Customer-facing brands, one shared catalog
CF-PET
Composite materials engineered for strength-to-weight
100%
Designed for lawful, responsible use
One store, the whole den

Meet the family

Every product lives in the same catalog and is tagged to a sub-brand. Same workshop, same grizzly — different missions.

Bearly Defense

Bearly Defense

Lawful self-defense and EDC multi-tools in carbon-fiber and composite. Bold, tactical, tongue-in-cheek — and serious about safety and legal compliance.

Explore Defense
Bearly Afloat

Bearly Afloat

Outdoor and water gear that stays afloat — the floating NFC bear keychain and WaterPORT mounts. High-visibility, durable, built for lakes, rivers, and trail.

Explore Afloat
Answers

Frequently asked questions

Materials, mail times, custom and bulk orders, returns, legality, and how to program your keychain.

What are your products made of?

We make every product in engineered polymers chosen per product. The Black Talon is carbon-fiber-reinforced PET (CF-PET) — a composite noted for an exceptional rigidity-to-weight ratio, high temperature resistance, and impact resistance. Our WaterPORT mounts use UV- and weather-resistant ASA for outdoor durability.

How do you ship, and how long does it take?

Everything is made in the USA and shipped by mail. Because many items are made to order, allow a short production window before dispatch; standard domestic mail then typically arrives within a few business days. You'll get tracking when your order ships.

Do you take custom, bulk, or reseller orders?

Yes — bulk and reseller orders are welcome, and we can produce custom colors and engravings on many products. For wholesale pricing or a custom run, use the contact form and choose the Wholesale topic.

What is your return policy?

If your item arrives damaged or defective, contact us right away and we'll make it right with a replacement or refund. Because many products are made to order, custom and made-to-order items may not be returnable unless there's a defect.

Are these products legal where I live?

Our defensive tools are designed for lawful purposes only. The Black Talon fits one finger only, has a non-sharpened blunt protrusion, and is a non-metallic composite. That said, laws vary by jurisdiction — please check your local laws before purchase. Not a toy. Not a weapon.

How do I program the NFC bear keychain?

Each Floating NFC Bear Keychain has an embedded programmable NFC tag. Enable NFC on your smartphone, open any NFC-writer app, write a record (contact info, URL, etc.), then hold the bear against the back of your phone until it confirms. Anyone can then tap the bear to read what you stored.

Designed for lawful purposes only

It is the purchaser's responsibility to comply with all applicable laws and regulations. Laws vary by jurisdiction — please check your local laws before purchase. Not a toy. Not a weapon. Intended for utility, rescue, and lawful defensive applications only.