For retailers, resellers & distributors

Carry the bear.
Bearly serious, unbearably profitable.

Texas-made self-defense EDC tools and outdoor gear — three brands under one roof — with wholesale margins, fast made-to-order turnaround, and shipping compliance handled for you.

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  • 15products, ready to stock
  • 3brands on one purchase order
  • 40%off at top volume tier
  • USAdesigned & made
Why carry Bearly Defense

Gear that moves — and a partner that makes it easy

A distinctive, Texas-made catalog you can restock fast, priced so there is real margin in it for you.

  • Made in Texas, USA

    Every item is designed and manufactured in our U.S. workshop. No overseas lead-time surprises and no minimum shipping container — restock quickly and predictably.

  • One supplier, four brands

    Bearly Defense, Bearly Afloat, Bearly Nature, and Bearly Wilderness ship on a single purchase order. Diversify your shelf — tactical EDC, floating water gear, outdoor goods — from one account.

  • Margins worth stocking

    Volume discounts run up to 40% off and are open to every account. That leaves real room between your cost and a healthy retail markup.

  • Fast, made-to-order turnaround

    We build to your order in engineered composites, so you carry no dead inventory. Typical dispatch is measured in days, and custom colors or engraving are available on many items.

  • Compliance built into shipping

    Our ship-to policy already limits where regulated items go, product by product. We only ship what our policy allows to a given state — lightening the compliance load on your end. (This is our policy, not legal advice.)

  • A brand customers remember

    A bold grizzly identity, tongue-in-cheek marketing, and seriously engineered gear. Bearly serious, unbearably tough — and distinctive on a crowded shelf.

Volume pricing

The more you order, the less you pay

Volume discounts are available to every customer — no account required. Discounts apply per item: buy more of the same product and the per-unit price drops.

Volume discount tiers by quantity of the same item
Quantity of the same itemYour discountTypical use
10+15% offEnough to fill an endcap or a starter display.
100+25% offA full shelf, a season, or a small distributor run.
1,000+40% offDistributor volume — our deepest standing discount.

Tiers are calculated per individual product (SKU / variant). Mix and match across the catalog to build a full order — the discount applies to each line that reaches a tier. Discounts are applied to the live prices shown at checkout. Planning a large or recurring order? Ask us for a wholesale quote.

Tax-exempt program

Tax-free purchasing for verified businesses

If your business is tax-exempt — a reseller with a valid resale certificate, or an otherwise exempt organization — you can purchase without sales tax. Tax exemption applies once your business's tax-exempt status is verified.

Here is how it works:

  1. Reach out through our contact form and tell us you want tax-exempt purchasing.
  2. Send your resale or exemption certificate for the applicable state(s).
  3. Once verified, your qualifying orders are processed tax-free.

Volume discounts and tax-exempt status stack — verified businesses get both.

Apply for tax-exempt purchasing
The catalog

One shop, 3 brands, 15 products

Stock a full range from a single supplier. Availability below reflects Bearly Defense's shipping policy, product by product — regulated self-defense items ship only where our policy allows; Afloat and Nature gear ship to all 51 U.S. jurisdictions.

  • Bearly Defense12 productsLawful self-defense everyday carry in carbon-fiber composite.
  • Bearly Afloat2 productsFloating, high-visibility gear for sun, surf, and water — including WaterPORT.
  • Bearly Nature1 productOutdoor lifestyle goods and fun, useful everyday items.
How to get started

From first hello to first shipment

No portal, no runaround — just a short conversation through our contact form.

  1. Get in touch

    Use our contact form and pick the Wholesale topic. Tell us your business name, what you would like to carry, and rough volumes.

  2. Verify (if applicable)

    Send a resale or exemption certificate for the states you need, and we will set your account up for tax-free purchasing.

  3. Get your quote

    We confirm your volume pricing, custom options, and turnaround for the order you have in mind.

  4. We make & ship

    Your order is produced to spec in the USA and shipped to your door. Reorder any time on the same terms.

Ready to carry Bearly Defense?

Tell us what you would like to stock and we will follow up with pricing and turnaround.

Start a wholesale conversation

This reflects where Bearly Defense chooses to ship and the laws informing that decision. It is not legal advice. Laws change and local/municipal rules may differ — verify your own state and city law before you buy, carry, or use any item.